REBRANDING A 135 YEAR OLD GUNMAKER BRAND

Thomas Watson was the son-in-law of the renowned gun and revolver maker William Tranter. In 1875 Thomas Watson acquired the company and premises of Durs Egg at 4 Colonnade, Pall Mall. Durs Egg was a gunmaker of Swiss origin who established his business in London in 1772 and subsequently became gunmaker to George IV in 1820.

In 1885 Thomas Watson’s son, Arthur and Thomas succeeded to the firm as the eponymous Watson Brothers, continuing the gunmaking traditions established by their father. Today Watson Bros. remains a privately owned and managed business making guns and rifles of exceptional quality.

As W.B reputation grew so did their client base attracting royal warrants from such exotic lands as Turkey and Persia. With demand high over a 100 year period W.B built 17,000 guns of which all the records are still held, specialising in all varied forms of fine sidelock ejectors.

 
 

When Michael Louca, the current owner and master gunmaker wanted to bring the brand into the modern age and also create a separate accessory branch of the brand, approached ValisoyMedia to help create a new brand identity. The super talented team at ValisoyMedia created a sublime brand strategy and translated that into a stunning new identity that retains the majesty of the 135 year old heritage while modernizing the image of the brand.

Indeed today Watson Bros., still under the guidance of Michael Louca, continues to be creative with a modern sidelock ejector, self cocking hammergun and big bores as well as over and unders and side by sides, all made in their workshop in the City of London.

With such accolades as being invited to exhibit in the Victoria and Albert museum ‘Power of Making’ exhibition, they are proud of the reception their guns have received.

 
 
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